6 Online Marketing Tips For Lawyers

Since 1997 izmo has built, managed, and optimized websites for thousands of global clients. The rise and fall of programming protocols like flash and java, an ever-shifting landscape of search engine algorithms, the advent and decline of various social media platforms – we’ve seen it all from the frontlines.  And through all this, we’ve discovered some universal truths that are so easy to implement, so fool proof, that every business can benefit from them:

Content is everything
Both in terms of quantity and quality, nothing matters more. Content really is king. If you focus on nothing else on this list, post more content. Ideally it should be content you author and as timely as possible. Your take on emerging trends in your practice area. A great question a client recently asked. New rules or regulations that are going into effect.

Keep it timely, keep it topical, keep it professional, and reap the rewards.

Put yourself in a prospective client’s shoes

What might someone Google in order to find you?

Do I need a lawyer to help with __________?
How can I select a good ___________ lawyer?  

Then answer these on your website.  Anticipating a clients needs and wants works like a magnet for directing client prospects to you.

Don’t be afraid of hypotheticals
Often revealing aspects of confidential client work product can be challenging, but posing hypotheticals and demonstrating how you approach novel and challenging scenarios shows client prospects how you think – and why you’re the one they should retain to represent them.  Remember, it’s often less about the outcome than how you understand and approach the challenge.

Mind your Ps and Qs
Writing with a client audience in mind is different from the practice of law. Legalese has its time and place, but when presenting yourself to clients, show that you can avoid jargon and not talk down to them by speaking in a voice that is clear, confident, and empathic.

Build bridges
The Internet looks to connect individuals, business practices, and ideologies.  Do this yourself. Identify respected peers and even adversaries and interview them on topical areas of interest and then ask that they reciprocate. The notion that a rising tide raises all ships applies here. As you reference each other’s work, accomplishments, and perspectives, your stature as someone who is well connected and knowledgeable rises - on both sides.

Remember the hub and spokes
Having a social media presence on popular social platforms like LinkedIn, Twitter, Facebook, and others are the spokes of the wheel, but they all should connect back to the hub. That hub is your website.

There’s nothing wrong with having a collection of random spokes, but to connect them all up and gain forward momentum, make sure that you have a website of your own and that these spokes each connect to it.

Remember, we are always here to help. Email me at: david.sullivan@izmoweb.com
for more help or advice.