4 Must-Have Features of Great Law Firm Website Design
What makes a law firm website successful?
Given that most visitors decide to stay or leave your law firm website in about 5 seconds, visual website design plays a pivotal role in your online success as a lawyer.
A great law firm website design will not only look great both on laptops and mobile devices, but will also be easy to navigate, and will create the right browsing environment for prospective clients looking for legal information and paid legal services.
In short, law firm website design is not a task for novices cutting their teeth on visual design, or fly-by-night operators.
Here are the 5 must-have features of great law firm website design.
1.Material Design Works
Never design your law firm website in isolation.
Your website is more than just an elegant business card or online name board. It is your 24 x 7 law firm office, providing a comforting environment to anxious visitors looking for legal information and advice.
In order to create the ambience of your brick-and-mortar law firm office online, think in terms of material design – real and human, elegant, and functional.
What exactly is material design?
In a nutshell, it is a design methodology uniting style, branding, interaction, and motion under a consistent set of principles.Material design makes most of your popular apps like Gmail, Google Docs, and YouTube fun and easy-to-use.
One issue though. Most design novices or fly-by-night operators would not even have heard of it, which is one more reason why you should be seriously looking for alaw firm website providerwhen you are about to redo your website.
2. Which Color is your website?
On a website, colors are more than colors. They signify deeper meaning. That’s why a great Law firm website design will not be complete without a creative color palate.
Red, for instance, translates into energy and excitement. Orange is daring, which is why most of the "call-to-action” buttons you find on the web are designed around shades of it.
Which color is your website? The exact answer depends on your practice, and your audience profile. Again, not exactly the stuff for novices or fly-by-night operators.
3.Think Popular Search Preferences
When it comes to great law firm website design, a little thinking and planning goes a long way.
For example, which of your legal services tops the local web search in your practice area? These popular legal services will be the visual design theme that will work best for your website most of the time. Make sure that your home page theme is designed around it.
Again, it requires cross-team collaboration to successfully find this vital piece of information and put it in the hands of capable designers who can translate it into a beautiful law firm home page mockup.
4.Content layout is also part of design
Remember, website copy is also an important part of your website design. Ease-of-reading is one of the critical success factors of great Law firm website design. Nothing makes your website uglier than carelessly formatted content.
Have your website designers carefully select a few fonts and styles to form a concise web stylebook. Then stick to it without exception.
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